Chopard & Cie S.A., commonly known as Chopard, is a Swiss manufacturer and retailer of luxury watches, jewellery and accessories. Founded in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, Chopard has been owned by the Scheufele family of Germany since 1963. The company founder, Louis-Ulysse Chopard, was a Swiss watchmaker who grew up in Sonvilier a town near Bern. In 1860, he established his L.U.C manufacturing company in Sonvilier, having observed that it was more profitable to market the finished watch than to just make the mechanical movement.
In 1963, Chopard was sold to Karl Scheufele, a watchmaker from Pforzheim, Germany. The Scheufele family have owned the company up to the present day. The company is headquartered in Geneva and has a site in Fleurier, Canton of Neuchâtel that manufactures watch movements.
Contemporary, streamlined, assertive, the new sport-chic Alpine Eagle timepiece collection is a contemporary reinterpretation of the St Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, today co-president of the Chopard house.
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