Gucci is an Italian fashion label founded in 1921 by Guccio Gucci, making it one of the oldest Italian fashion brands in operation today. Like many historic fashion houses, the brand started out as a luggage manufacturer, producing luxury travel goods for Italy's wealthy upper-classes, as well as equestrian equipment. Guccio Gucci was a porter at the Savoy hotel in London who was inspired by the smart luggage he saw there to open his own leather goods store in his native Florence in 1921. “The soul of Gucci is in the Made in Italy label. Gucci is known for their handbags and leather goods. Other than handbags, there are also other merchandise that Gucci is known for like scarves, shoes, and belt. … It's also known for the classic GG monogram logo on its product. Influential, innovative and progressive, Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world's most desirable fashion houses.
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