Our Story

The story of The Luxury Souq began in 2020 when Yashraaj Kothari and Viaan Mehta started the business from their office in Mumbai to create an online & offline luxury value preposition for their clients. Yashraaj – a 4th generation jeweller & a GIA certified gemologist with vast experience in the diamond and jewellery business and Viaan – an MBA in Finance & Marketing with more than 15 years of experience working for top corporates felt the need to streamline and professionalize the mostly unregulated luxury watch space in India.

The business was also created for growing community of luxury enthusiasts as the pre-loved market boomed in India and clients demanded similar luxury experience and more professional approach from dealers., Just as they would get from retail brands.

Our next chapter saw continued success and like most businesses we expanded our footprints in Dubai & Hongkong with plans to further grow.

Today what sets us apart from the competition is the personal relationship and trust we have built with our clients which includes top Corporate & Business houses, Industrialists, Celebrities, Entrepreneurs and CEO’s of listed companies.

Our team consists of some of the most passionate luxury enthusiasts in the business maintaining a superior level of knowledge regarding the history, nuances of current collections, and pulse of the secondary marketplace. And we are here for you.

“We would never tell you to buy a watch we wouldn’t buy ourselves” – that’s the philosophy we live with and that’s why our clients love us.